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PUBLIC RELATIONS

Communication in the Organisation - DPR1502
Diploma Semester module NQF level: 5 Credits: 12
Module presented in English Module presented online
Purpose: Is to provide students with a basic theoretical understanding of the central role that communication plays within the organisation and how communication is applied in different organisational types and settings as well as different communication situations. Students accredited with this module will be equipped to exhibit an applied understanding of this discipline and its underlying key terms, concepts, principles and theories relevant to public relations.
Introduction to Public Relations - DPR1503
Diploma Semester module NQF level: 5 Credits: 12
Module presented in English Module presented online
Purpose: Is to introduce students to principles and practice of public relations. Students accredited with this module will be able to understand the scope and nature of public relations and will be introduced to the development and implementation of public relations campaigns.
Stakeholder Relationships - DPR1504
Diploma Semester module NQF level: 5 Credits: 12
Module presented in English Module presented online
Purpose: Is to empower students to work in a position where they will have contact with internal and external stakeholders and who need skills and competence to establish and manage those relationships. Students who successfully complete this module will be equipped to build and maintain mutually beneficial relationships with strategic stakeholders in a variety of organisational contexts.
The Public Relations Programme - DPR1505
Diploma Semester module NQF level: 5 Credits: 12
Module presented in English Module presented online
Purpose: Is to make students aware of the value of planning a public relations programme for various purposes and to introduce them to the basic principles of a public relations programme. In addition, the module will develop students' ability to apply a basic public relations programme to a given scenario.
Understanding the Media - DPR1507
Diploma Semester module NQF level: 5 Credits: 12
Module presented in English Module presented online
Purpose: Is to equip students with knowledge of the key elements of the media landscape. Students who complete this module will gain understanding of the media as a vehicle for building sound relations between an organisation and its stakeholders. Moreover, students will understand the norms and standards of the public relations profession and the journalism profession.
Public Relations Research - DPR2601
Diploma Semester module NQF level: 6 Credits: 12
Module presented in English Module presented online
Purpose: Information is the lifeblood of an organisation. Accordingly, one of the key roles of a public relations practitioner is to provide information to management for strategic decision making. The purpose of this module is to provide students with thorough knowledge of the research process. Students who complete this module will be able to plan and implement public relations research projects to address challenges in different organisational settings.
Communication Theory - DPR2602
Diploma Semester module NQF level: 6 Credits: 12
Module presented in English Module presented online
Purpose: Of this module is to provide students with an understanding of germane and seminal communication theories as they relate to public relations. Students will then be able to give an overview of the historical development of public relations as a field in the theoretical and practical focus it has carried, and give directives as to the excellent management and strategic function thereof in an organisational context.
Organisational Dynamics - DPR2603
Diploma Semester module NQF level: 6 Credits: 12
Module presented in English Module presented online
Purpose: Of this module is to provide students with knowledge of the fundamental principles of organisational behaviour, and to introduce students to core theories around the nature of organisations. The knowledge gained in this module will allow students to examine the functioning of an organisation at individual, group and management levels. The module will highlight the role of communication in management and strategy in order to develop students' skills in the application and management of organisational behaviour and change management.
Communicating in a Global Context - DPR2604
Diploma Semester module NQF level: 6 Credits: 12
Module presented in English Module presented online
Purpose: Of this module is to explore global environmental factors in a Public Relations context. The knowledge gained from this module will introduce students to the dynamics affecting public relations in a global environment. Students accredited with this module will be able to communicate effectively within a global environment. They will be able to position an organisation in a global market and/or work for multinational organisations.
The Applied Public Relations Programme - DPR2605
Diploma Semester module NQF level: 6 Credits: 12
Module presented in English Module presented online
Purpose: The purpose of this module is to equip students with advanced skills for Public Relations planning. Qualifying students will be able to design different PR programmes and plan campaigns on management level for a variety of purposes, depending on the nature of the organisation.
Writing for Public Relations II - DPR2606
Diploma Semester module NQF level: 6 Credits: 12
Module presented in English Module presented online
Purpose: Of the module focuses on the theory and practice of different forms of public relations writing within different contexts. Students who complete this module will be able to produce various written materials in response to public relations problems. Moreover, students will be able to evaluate written forms of persuasion in public relations.
Media Liaison - DPR2612
Diploma Semester module NQF level: 6 Credits: 12
Module presented in English Module presented online
Purpose: This module will enable students to understand the relationship between media relations and public relations. Students will learn how to use the media as a vehicle for creating and nourishing stakeholder relations. Students who complete this module will be able to develop and implement a media relations strategy.
Image and Identity - DPR2613
Diploma Semester module NQF level: 6 Credits: 12
Module presented in English Module presented online
Purpose: The purpose of this module is to provide students with knowledge of the fundamental principles of image and identity management and appropriate skills to empower them to become effective public relations practitioners in different organisational contexts. Students who complete this module will be able to plan and measure a corporate identity and image programme in order to create and nourish stakeholder relationships.
Writing for Public Relations I - DPR1506
Diploma Semester module NQF level: 5 Credits: 12
Module presented in English Module presented online
Purpose: Is to provide students with knowledge and understanding of the basic principles of Public Relations writing. Students who complete this module can demonstrate the ability to apply their understanding of various public relations related forms of communication and to produce basic written materials in this field.
Introduction to Communication - DPR1501
Diploma Semester module NQF level: 5 Credits: 12
Module presented in English Module presented online
Purpose: Is to introduce students to the fundamental dimensions, components and contexts of communication science as a discipline. This module is students' first encounter with this discipline. Students accredited with this module will be equipped to exhibit an informed understanding of this discipline and its underlying key terms, concepts, principles and theories relevant to public relations. The knowledge gained in this module will lay the foundation for following modules related to the practice of effective public relations.